ClapBackGet your free roast
Free AI UX roast

Roast my Shopify store.

An AI agent shops your store like a real customer. It browses, adds to cart, starts checkout, and roasts every point of friction between a visitor and a completed order.

https://
Roast your own site or a competitor’s · no login, no card required · takes about 2 minutes

The average online store loses roughly 70% of carts before checkout completes, and most of that is fixable UX, not pricing. Forced account creation, hidden shipping costs, a product page that doesn't answer the obvious question: each one sends buyers to a competitor without a word.

ClapBack runs the buyer's journey on your live store and finds where it leaks. A product page with no trust signals. A cost that first appears at step three of checkout. A mobile cart that turns into a pixel hunt. Every finding shows the screenshot and the rule, so you're fixing a measured leak instead of guessing at your theme.

What the roast looks for on a store

Baymard · Checkout usability
The checkout gauntlet
Forced account creation is cited by 19% of shoppers who abandon a checkout. The agent walks your flow looking for mandatory accounts, surprise costs, and too many steps.
Nielsen · Match to the real world
Product page persuasion
Does the page answer size, materials, shipping, and returns without a hunt? Missing that information is a silent add-to-cart killer, especially on mobile.
Von Restorff Effect · Laws of UX
A clear add-to-cart
The single most important button on the page shouldn't blend into the theme. It flags weak, low-contrast, or below-the-fold primary CTAs.
Nielsen · Visibility of system status
Cart & shipping transparency
Shipping cost that only appears at the final step is the number-one cited reason for abandonment. The roast surfaces costs the customer discovers too late.
Fitts's Law · Laws of UX
Mobile shopping
Most store traffic is mobile. Tiny tap targets, a cropped product image, a quantity stepper you can't hit. It tests the phone layout, because that's where the money is.
Jakob's Law · Laws of UX
Trust & risk reduction
No reviews, no return policy, no visible support. These are the missing signals that make a first-time buyer hesitate at exactly the wrong moment.

Questions

Will it actually go through my checkout?
The free mini roast reviews your storefront and product experience. The full roast walks deeper into the cart and checkout flow, stopping short of placing a real order. It hunts for friction, it doesn't buy anything.
Does it work on Shopify themes and headless stores?
Yes. It uses your live URL like any shopper, so any Shopify theme, app stack, or headless setup works the same way.
Will running it affect my analytics or inventory?
It browses like one ordinary visitor and doesn't complete purchases, so it won't touch inventory. It may register as a single session in your analytics, the same as any visit.
Is this an SEO audit?
No, it's a UX and conversion roast. It looks at what makes shoppers leave without buying, not your keyword rankings or backlinks.

Ready for the receipts?

https://
Roast your own site or a competitor’s · no login, no card required · takes about 2 minutes